Privacy Policy

OUR COMMITMENT TO PRIVACY

Welcome to The Book Heritage’s website (the “Site”). For the purposes of this Policy, the terms “we”, “us”, our”, and Company refer to as The Book Heritage or Company and all our affiliates. “You” refers to you, as a user of this site. Explained in this section is our policy regarding any personal information you might supply to us when you visit our website. Our Privacy Policy (the “Policy”) was developed as an extension of our commitment to combine highest-quality products with the highest level of integrity in dealing with our customers and partners. This Policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide us with, and to assist you in making informed decisions when using our Site and our products and services. This statement will be continuously assessed against new technologies, business practices and our customers’ needs.

YOUR CONSENT

By using this Site, you consent to our collection and use of your personal information as described in this Privacy Policy. Company’s Privacy Policy applies to individuals and we reserve the right to change this Privacy Policy, along with related procedures, at any time.

COLLECTION, USE, AND RETENTION OF CLIENT INFORMATION.

When you visit our Site, you may provide us with two types of information: 1) Personal information you knowingly choose to disclose that is collected on an individual basis; 2) Website use information collected on an aggregate basis as you browse our Site.

PERSONAL INFORMATION – OUR USE OF INFORMATION THAT YOU PROVIDE US

General Policy: Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making other products available to our customers and prospective customers. Occasionally, we may also use the information we collect to notify you about important changes to our Site, new services and special offers we think you will find valuable. The lists used to send you products and service offers are developed and managed under our traditional corporate standards designed to safeguard the security and privacy of our customer’s personal information. Credit Card Information: If you choose to purchase products from Company or our partners, you may need to give personal information and authorization to obtain information from various credit services. For example, you may need to provide the following information: Name: Mailing address: E-mail address: Credit card number: Home and/or business phone number: Other personal information (i.e. mother’s maiden name…): Email Information: Sensitive information will not be stored in our data centers. E-Mail: If you choose to correspond with us through email, we may retain the content of your e-mail and our response so that we can more efficiently handle and follow- up questions you may have. Online Applications: When you apply on the Site for accounts or services, you provide personal information that is necessary for us to process your application. Company, along with its affiliates, may keep the information you provide us with, along with the information we collect from outside sources, so that we can offer you accounts and services related to your financial needs. Online Surveys: The information you provide to Company via online surveys and promotions on the Site will be used for internal marketing purposes, including the development of new services and information on the Site.

WEBSITE USE INFORMATION

Similar to other commercial websites, our Site utilizes a standard technology called “cookies” and web server logs to collect information about how our Site is used. What are Cookies? “Cookies” are a feature of web browser software, allowing a web server to recognize the computer used to access a website. Cookies are all small pieces of data stored by a user’s web browser on the user’s hard drive. Information gathered through cookies and web server logs may include information such as the date and time of visits, the pages viewed, time spent at the Site, and the web sites visited just before and just after our Site. Cookies can remember what information a user accesses on one web page, to simplify subsequent interactions with that website by the same user, or to use the information to streamline the user’s transactions on related web pages. This makes it easier for a user to move from one web page to another and to complete commercial transactions over the Internet. Cookies should make your online experience easier and more personalized. How we use information we collect from cookies We use cookies and web server logs to gather information about our Site users’ browsing activities in order to constantly improve our Site and better serve our customers. This information assists us in designing and arranging our web pages in the user-friendliest manner, and to continually improve our Site to better meet the needs of our customers and prospective customers. We do not use these technologies to capture your individual email address or any personally identifying information about you, although they do permit us to send focused online banner advertisements or other such responses to you.

DISCLOSURE OF INFORMATION

General Provisions: We may provide aggregate information about our customers, sales, Site traffic patterns and related Site information to our affiliates or reputable third parties, but this information will not include personally identifying data, except as otherwise provided in this Privacy Policy. Legally Compelled Disclosure of Information: We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights. Sharing Information with Affiliates: From time to time, you may notice offers from outside companies advertised on our Site. We take measures to select product and service providers that are responsible and afford privacy protections to their customers. However, we are not liable for the practices and policies of these companies. Sharing Information with Strategic Partners: We may enter into strategic marketing alliances or partnerships with third parties who may be given access to personal information including your name, address, telephone number and e-mail, for the purpose of providing your information regarding products and services that we think will be of interest to you. In connection with strategic marketing alliances or partnerships, we will retain all ownership rights to the information, and we will not share information regarding your social security number, credit card number or other financial data.

HOW WE SECURE INFORMATION TRANSMISSIONS

Information Security: We utilize encryption/security software to safeguard the confidentiality of personal information we collect from you. Cryptography algorithms scramble messages exchanged between your browser and our online server. 4 Encryption happens as follows: when you go to the sign-in page for the purpose of purchasing, your browser establishes a secure session with our server. The secure session is established using a protocol called Encryption. This protocol requires the exchange of what are called public and private keys. Keys are random numbers chosen for that session, and are only known between your browser and our server. After the keys are exchanged, your browser will use the numbers to scramble (encrypt) the messages sent between your browser and our server. Both sides require the keys because they need to de-scramble (decrypt) the messages when they are received. The Encryption protocol not only ensures privacy but also ensures that no other browser can “impersonate” your browser, not alter any information sent. You can tell whether your browse is in secure mode by looking for the secured lock symbol at the bottom of your browser window, and the “https://” instead of the usual “http://” in the URL field The numbers used as encryption keys are similar to combination locks. The encryption strength is based on the number of possible combinations that a lock can have. As the number of possible combinations grows, it becomes less likely that anyone would be able to guess the right combination in order to decrypt the message. E-mail that you may send without going to the sign-in page for online bidding, may not be secure unless we advise you that security measures will be in place prior to your transmittal of the information. For that reason, we ask that you not send confidential information such as Social Security or account numbers to us through any unsecured e-mail. Network Security: We provide a number of additional security features in online purchasing sessions. Online purchasing sessions will “timeout” after a specified period of inactivity. This prevents people with bad intentions from continuing your home purchasing session in case you have left your PC unattended without logging out. We recommend that you always sign-off (log out) when you are done with your online purchasing session. The network architecture used to provide the online purchasing service was designed using the most advanced network technology available. While the architecture is too complex to explain here, it is important to point out that the computers that store your actual account information are not connected to the Internet. The requests you make through the Internet are handled by our home purchasing servers, which retrieve the information you requested from our mainframe via proxy-based firewall servers. These servers act as an intermediary between you and our mainframe computers. Authorization: It is also important to verify that only authorized people log in using your username and password. This is achieved by verifying your password. When you submit your password, it is compared with the password we have stored in our secure data center. We monitor and record “bad login” attempts to detect any suspicious activity (i.e. someone is trying to guess your password). You play a crucial role in preventing others from logging on to your account. Never use passwords that are easy to guess. Examples of bad passwords are: birth dates, first names, pet names, addresses, phone numbers, social security numbers etc. never reveal your password to another person. You should periodically change your password. Employee Access, Training and Expectations: Our corporate values, ethical standards, policies and practices are committed to the protection of customer information. In general, our business practices limit employee access to confidential information, and limit the use and disclosure of such information to authorized persons, processes and transactions.

OTHER WEBSITES LINKED TO OUR SITE

We are not responsible for the practices employed by websites linked to, or from our Site, nor the information or content made available therein. Often links to other websites are provided solely as pointers to information on topics that may be useful to the users of our Site. Please remember that when you use a link to go from our Site to another website, our Privacy Policy ceases to be in effect. Your browsing activity, interaction on any other website, including websites which have a link to our Site, are subject to that website’s own rules and policies. Please read over those rules and policies before proceeding.

CHILDREN’S PRIVACY

Our Site is not intended for the use of children. We do not knowingly market to, or solicit data from children.